Featured image for “Big Problems, or Big Opportunities?”

Big Problems, or Big Opportunities?

April 26, 2024
Back to News

What’s a family farmer to do? The business climate for small local farms is tougher than ever before.

It wasn’t always this way.

Not long ago, prosperous family farms filled the Connecticut landscape. More than 800 were spread out across the state’s eight counties. Today, barely 10% of them remain.

The challenges faced by family farms multiplied in recent years and combined to put most farmers out of business. These challenges include:

  • Operational costs that cannot compete with large-scale agribusiness.
  • The infiltrations of local markets and distribution channels by major national corporations.
  • Complex regulatory requirements that increase costs.
  • The difficulty of keeping pace with the cost of the technology upgrades powering larger farming operations.
  • The attrition of human capital as generational continuity decreases within farming.
  • Global competition for farmland, with buyouts becoming increasingly attractive for already over-extended legacy farming operations.

But within big problems, innovative people also find big opportunities. In the face of the adversities faced by family farms, a new business model has emerged that promises new prosperity not only for local farmers but also for their communities.

“It’s amazing to me that the existence of an industry that has kept our communities alive and well and closely connected for centuries would be in danger from outside forces beyond its control, that can’t not be allowed to happen,” said Edwin Molina, the CEO of FC Development, Corp.  “The vision of The Farmer’s Cow and the opportunity to partner with the farmers captured my mind and heart: The future is not the demise of local family farms but a resurgence of family farming powered by new innovations and industry disruptions that promise to revive family farms and the enjoyment of supporting local farmers in communities nationwide.”

“We realized that the challenges threatening to put all family farms out of existence also created the catalyst for a new model of farming.”

This new model empowers family farms to compete in today’s competitive landscape across multiple fronts, diversifying the traditional business of local farming to capture new revenue streams and market realities. Farmers are not only keeping their farming operations, their land, and their legacy, but they are also expanding into entirely new businesses and ownership opportunities across retail grocery products, locally-focused restaurants, innovative energy production, larger distribution channels, and family-owned farmland expansion.

The model emphasizes the values and qualities that cannot be replicated by mega-scale agribusiness or transnational land acquisition projects, values and qualities only available through the very nature of locally owned and operated farms and locally sourced products:

  • Genuine, generational community connections that enrich the lives and local networks of producers and customers.
  • Trusted food products produced with an emphasis on quality, integrity, and commitment to small-scale agricultural values.
  • Preservation of family-owned farmland in the same towns where these farms have operated across generations and centuries, nurturing symbiotic relationships among farmers and their local communities.
  • Nurturing a culture of service and trust within local communities that sustains a kindred spirit of brand appreciation and support.

For today, the good news is that bright days are ahead for family farming. The further good news is that the upside is not limited to farmers but is open to everyone who cares about the same values and hopes that have always been the heartbeat of strong local communities.

More about that to come!

About the author: Matt Kinnaman, currently residing in Park City, Utah, is a seasoned investor and entrepreneur with a rich background in fostering disruptive innovation. Having collaborated closely with influential thought leaders, including George Gilder and Clayton Christensen, Matt is committed to the advancement of information theory principles and innovative practices across various sectors. His leadership experience spans technology, education, and media industries, culminating in his current role as the founder and president of Leadership Media Group LLC. When he’s not steering ventures into new opportunities, Matt enjoys the thrills of skiing the Wasatch Mountains of Utah and embracing the challenge of long-distance running.