Rubenstein has an incredibly strong background in the customer-level retail industry and business growth.

Rubenstein provides both operational oversight and operational execution to the organization and serves multiple functions including the control of day-to-day operations, technical needs, resource and budget management, marketing and sales oversight, and customer service from both a big-picture and detailed perspective.

He also executes the business processes of up-line and down-line reviews, work and personnel functions and oversight, and transitions though all levels of the company and its collective markets.