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FC Development Corp. and The Farmer’s Cow, LLC Announce Completion of Brand Strategy and Launch of Key Initiatives
August 29, 2025
Milestone Paves the Way for StartEngine Campaign in Late September 2025
For Immediate Release – Norwich, CT – August 20, 2025 – FC Development Corp. (FCDC) and The Farmer’s Cow, LLC have reached an exciting milestone by finalizing their strategic plan to grow and manage The Farmer’s Cow brand. This plan focuses on three core areas: retail and distribution, Café and food service operations, and clean energy & waste-to-resource development — this all-encompassing ecosystem forming a nationally positioned circular economy for family farms and their surrounding communities. Over the coming weeks and months, FCDC will roll out specific initiatives to strengthen the brand, expand its reach, and connect with both existing and new customers.
The first initiative is already underway with the launch of a new line of premium cheddar cheeses under The Farmer’s Cow brand. This follows a partnership agreement signed on August 16, 2025, with ShelfSpace Marketing, a leading firm in brand development. Led by Tony Cusano, ShelfSpace is helping introduce these cheeses to stores, building on a transformative partnership between FCDC and The Farmer’s Cow, LLC, announced in March 2025. This agreement positioned FCDC as the brand’s management leader, setting the stage for current growth and expansion plans.
The cheddar cheese launch aligns with FCDC’s preparations for a StartEngine crowdfunding campaign in late September 2025, aiming to raise $2 million at a $27 million valuation. This funding will support ambitious goals, including opening 5 corporate and 20 franchise locations of The Farmer’s Cow Café & Creamery by Q4 2027. The cheeses will soon appear in major grocery stores like Whole Foods, Stop & Shop, and Big Y, where the brand is already well-known.
The second initiative focuses on sharing The Farmer’s Cow’s story through educational programs and multimedia campaigns. These efforts will highlight the brand’s rich history, farming and community support. By showcasing their history, values, and future vision of The Farmer’s Cow, the videos aim to connect with customers across Connecticut, New England, and nationwide. This storytelling project is led by Eighty Six Media, a skilled producer of films, documentaries, and promotional content with a strong track record in creating inspiring stories for diverse audiences.
“We’re thrilled to launch these efforts, which mark an important new chapter for The Farmer’s Cow brand,” said Edwin Molina, CEO of FC Development Corp. “Our new cheddar cheese products, guided by Tony Cusano’s expertise, and the efforts led by Eighty Six Media, under the direction of Joseph Fazzino, are just the start. These efforts form the backbone of our development strategy and help us grow while staying true to our mission of supporting farmers and communities.”
About FC Development Corp.
FC Development Corp. (FCDC) serves as the premier management and development entity for the esteemed Farmer’s Cow brand of Connecticut. With deep expertise in managing family farm brands, FCDC is committed to growing and managing the cooperative’s brand. With a strong background in handling large agribusinesses, environmental regulation challenges, and financial opportunities, FCDC excels at identifying, and safeguarding the future of small family farming operations nationwide. With expertise across finance, technology, operations, and sustainability, FCDC is especially responsible for founding multi-million-dollar companies and raising billions in capital.
About The Farmer’s Cow
Founded in 2003, The Farmer’s Cow cooperative unites six family-owned Connecticut dairy farms that have collectively preserved more farmland through the Connecticut Farmland Preservation Act than any other group in the state. This commitment, and 20 years of proven success, earned them the prestigious Connecticut Legacy Recognition Award in 2023, affirming their contributions to manufacturing, retail, restaurants, franchising, and clean energy — the sole recipient for the state.
About ShelfSpace Marketing
Founded in 1993 by Tony Cusano, ShelfSpace Marketing is a premier consulting firm specializing in brand creation, corporate restructuring, and distribution optimization for the food, beverage, and consumer goods sectors. With a proven track record of transforming concepts into market-leading brands, ShelfSpace supports clients with strategic product development and market expansion.
About Eighty Six Media
Eighty Six Media is a premier, full-service digital marketing agency based in New London, Connecticut, specializing in video production, high-quality photography, and social media marketing. With a passion for storytelling, they create engaging content that captures attention and builds awareness for brands and organizations. Their expertise spans crafting compelling visuals and strategic campaigns that resonate with target audiences, helping clients grow their presence and connect meaningfully with their communities.
For More Information
Contact: FC Development Corp. at info@fcdevcorp.com
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